DURABLE HUMAN GYM
[Live Site Link]
[Demo Site Link]
Durable Human Gym is a kettlebell and strength club based in Springville, Utah, offering scheduled classes since August 2025. DHG emphasizes functional fitness: training not for appearance, but for a healthier body and a more energetic life.PRINT : Promotional Flyers— Motivational Posters— Employee Handbook
MERCHANDISE : Branded Gym Shirts— Branded Biker Hat
SIGNAGE : Storefront signage— Feather Banners
DIGITAL : Social media deck— Website Lander— Website
Durable Human Gym came together through a close collaboration with the owner, who sought out a specific visual direction and extended a high degree of creative control throughout the project. The work spanned brand development, rollout coordination, and website layout and functionality. The visual goal was to stand out against competing gyms while still building trust with a new customer base.