LETTA

[Demo Site Link]

Letta is a neighborhood Italian diner opening November 2025, located off the corner of Abbott Ave. Built around honest food and affordable prices, the brand leans into warmth and simplicity. Approachable enough for a weeknight meal, considered enough to feel like a place worth returning to.
PRINT :  Promotional flyers— Storefront launch poster— Menu mockup— Table stands— A-frame sign
PACKAGING :  To-go bag— To-go cardboard food container
MERCHANDISE :  Branded employee uniform
SIGNAGE :  Storefront signage
DIGITAL :  Social media deck— Website footer screenshot
Type logo titlecard.
Array of flyers for promotional deals.
Worker uniform.
To-Go branded plastic bag
Promotional A-Frame
Grand Opening Poster
social posts.jpg
menu mockup alt.jpg
storefront 1 pattern.jpg
table stand.jpg
to go bac arc.jpg
site footer.jpg
07 ECO Packaging Mockup.jpg 
Letta was designed as a demonstration of what thoughtful branding looks like for smaller scale local businesses, without the complexity of a larger system. The focus stayed physical, keeping the work grounded in print and packaging over digital touchpoints. Visually, the tomato served as the central motif, tying together the brand's Italian roots with something immediate and recognizable.

[Brand for demonstration purposes only]
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